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Why Local Seo is Important for Local Business

Search Engine Journal declared that 93% of all online experiences begin with a search engine.  Three out of five times, the user is using Google and almost 70% of the time, that user will not look further than the first 5 results.

Seo is vital to the growth of Local businesses and websites.

What is Local SEO?

Local SEO (Search Engine Optimization) is a powerful way to market your local business online.  What it means is, to fully make the best use of your business’s local standings.

With Local SEO, the primary goal is coming up on the first page for your local area search.

There is a difference between standard information search and local search.  

Since Local SEO is location-based, the competition will be against businesses in your local area instead of the whole world wide web.

Local SEO searches include keywords with the attached location, such as city, state, zip code, and ‘near me searches’.  When internet users use these keywords, they only want to receive results from their area. This is when Local SEO comes handy.

Example:

  • Dentist in 08054 Nj
  • Plumbers near me
  • Top Roofers in New Jersey
  • Chiropractor in Mount Laurel NJ

(Only competing with NJ companies, not ALL companies in your field)

How do we know Local SEO is effective?

Having your business fully optimized for local SEO is crucial for getting found in the digital age.  According to Forbes, 95% of smartphone users have used their device to perform local searches; 61% called the business and 59% visited the business.

Research has also found that 70% of mobile users call businesses directly from Google search while using their mobile phones.

The data shows the power of local SEO.  When your prospects search their local area for a service, they generally have the buyer’s intent. This means that they are not looking for entertainment or fun facts, they want to acquire services from these businesses.

Local Search Engine Optimization On Google Maps

One of the most important steps in Local Seo that will help your business is to get tons of links and citations.  Links and citations help your business rank higher in the search engines.

One of the most important directory to start with is Google Maps.  If you search, Google My Business, you will be able to find where you can claim your listing.  Showing up on Google Maps is very crucial today because this is where the majority of internet users search for new places to go.

The ‘3 pack’ or ‘local pack’ is the Golden zone on Google Maps.  Companies that make the top 3 listings under a search will get the majority of the traffic as long as their listing is fully optimized.

Fully optimizing your google maps listings means that you fill out the forms entirely.  Store hours, Address, Phone Number, Photos, Services, Website Url, and Reviews.

Managing the reviews also gives your company a great image online.  When prospects see your business cares enough to reply to positive and negative reviews, it instantly builds more credibility and trust for your company.

Google Maps will often come up on the Google search results.  Claiming and fully optimizing your Google My Business listing is a very important step for all local businesses who see the strong value of SEO.

What Are Citations?

A citation is a place your business’ NAPW (Name, Address, Phone Number, Website Url) appears online.  

Getting citations is VERY important for local businesses.  If your company does not appear in the places people are looking for businesses like yours, your competition will be taking all of the business in your niche.

Accumulating citations is a foundational aspect in local marketing and your listings should be updated regularly and cleaned up to maintain its rank above competitors.

Citations Local Seo
There are countless directories that your business listing can be in.

Examples include:

And countless others….

This is a monthly service that SEO companies will help out with.  Listing citations monthly while managing them can ensure that your business’s exposure will continue to grow and reach more eyes online.

What are the local SEO services?

Local SEO can be very tedious and simply a lot to work on.  As technology updates, so does the techniques. This is why many SEO agencies and consultants will choose to specialize in local SEO instead of the broader SEO.

Here is a list of every local SEO service that is important for local business SEO.

  1. Website On-Page Optimization
  2. Claim & Optimize Google My Business Listing (GMB)
  3. Citation Building
  4. Managing/Responding to Customer Reviews and Ratings
  5. Get Quality Backlinks
  6. Analytics Tracking & Reporting
  7. Monitor Competitors
  8. Publish Website Content

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Sure Expansion is New Jersey’s premier seo digital agency.  Our passion is helping clients succeed through online digital marketing by increasing traffic to a given website.

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