5 Powerful Types of Digital Marketing That Transforms Businesses
Digital marketing is simply marketing on the web.
Every business should have an online marketing plan to ensure they are set up for growth and success.
Because that’s where everyone’s attention is.
It’s important to make sure your business is in front of your prospect’s eyes online. Let’s reveal the 5 most powerful forms of digital marketing that all businesses should be taking advantage of to expand their business, and maintain it.
Digital Marketing Technique # 1: Web Design
First, web design. Websites are one of the best forms of online marketing because it shows your brand and your services/products to your viewers on a platform that you own.
Owning the platform that your viewers come to is very important because you can control and own the communication line with your customer. Companies who stick with social media accounts do not own the connection with their audience. The platform can make any changes they desire and the businesses are forced to adapt.
Websites show the world the image of your brand. They can act as a lead generation tool, sales, brand awareness, promote new promotions, educate customers, and give useful analytics about your companies customers.
The benefits that a website can bring to your company’s brand are endless.
Digital Marketing Technique #2: SEO Search Engine Optimization
Search engine optimization is great for lead generation. Once you have a website, you need traffic going to the website.
SEO is the process of ranking a web site on search engines, most commonly, Google.
Every month, internet browsers search Google and Google Maps to find services and answers to their questions. Once your business is ranked for your niche on Google, you become the authority brand. Free traffic from the Google search engine is always a plus and a great way to grow your business.
The umbrella term for SEO is SEM (Search engine marketing).
SEM includes all of the strategies used to market businesses on search engines. Seo gives free traffic, but if you’d like to rank fast, PPC is worth applying.
Digital Marketing Technique #3 PPC (Pay Per Click)
Pay Per Click marketing is a paid form of advertising. Each time an internet browser clicks your link, you pay a fee.
This technique puts your listing on the first page instantly. Once your company knows how much each customer is worth (Long-term-value) its easier to know how much you’re willing to pay for each customer.
PPC are the listings that are listed before the SEO (organic) listings.
According to studies, research indicates that “71.33% of searches resulted in a page 1 Google organic click. Page two and three only get 5.59% of clicks. On the first page alone, the first five results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%.”
Although SEO ranked websites get more clicks, there’s always a profit to be found in PPC.
Digital Marketing Technique #4: Email Marketing
Everyone uses an email. Pairing your website with email marketing is like pairing Batman with Robin. They kick ass together.
Email marketing gives your company even more publicity. Once you collect the emails of your customers, you can constantly remind them to come back or get ready for your next promotion.
This form of marketing opens up a line of communication between you and your customer. You own this line of communication, no other platform determines what you can and cannot do.
See why email marketing is huge?
Digital Marketing Technique #5: Social Media Marketing (SMMA)
Facebook alone has billions of active users and you can bet your customers are in that mix.
Facebook, Instagram, Linked In, Twitter, and Youtube all have your customer’s attention right now. Getting your brand on these platforms can only do good. Once your exposure grows, so will your customers.
Managing your social media accounts gets you in front of your people. Running ads also gives you that chance to put your offer in front of highly targeted audiences that would most likely love your business.
Ads can be targeted based on gender, age, location, interests, and more. There are no limits to the possibilities.
Since there are plenty of users on the internet every day, it’s quite easy to reach out to people online. This is why digital marketing is so effective.
If you can get your message or image in front of your target audience through either Google, Email, Facebook, Instagram, Twitter, Linkedin, Youtube, etc; you will grow your brand’s awareness and eventually customers.
Digital Marketing is incredible because everything can be tracked and analyzed so that campaigns can be improved upon.
Let’s discuss some marketing tactics. Feel free to fill out a form for a quick chat if you feel inspired to do so.